How to Help Your Agents Break into the Investor Client Niche

If you’re leading a real estate team, then you know that one of the best ways to set your agents apart from the competition is by helping them break into the investor client niche. Here are a few tips on how to do just that. By following these steps, your agents will be on their way to closing deals with investor clients in no time!

Find the opportunities in your local market

As a real estate agent, you should try to pinpoint what kind of properties investors in your market are looking for. Are single family homes or multifamily properties the preference? Is long-term rental or short term better suited for the demographics in your area? What about flipping opportunities? Knowing this can help you zero in on who you want to work with and what kind of value you bring to them. Doing this will help you be more successful finding the right investors and getting deals done.


Educate your agents 

The success of any real estate agent depends largely on their ability to respond to investor needs. Educating your agents on the specifics of investing can be the difference between an average and an exceptional agent. Cap rates, financing options, wholesaling properties, and identifying investment opportunities are just some of the topics they should become fluent in. Investing is a complex field that requires a great deal of knowledge and savvy at every step. If your agents fully understand all facets of investing, they’ll be empowered to handle whatever comes up in a transaction successfully. Teaching them about these topics will help give them insight into how investors think and make decisions. For that reason alone it’s worth taking the time to ensure they’re ready to take on any challenge that comes their way!


Property Management Partnerships

One of the most important jobs as a real estate agent is to help your investor clients find and maintain profitable rental properties. One way to provide value and ensure repeat business is to provide them with after sale services like property management. You could go the route of starting your own property management company, or you could partner up with a local company – either one can prove beneficial for your investors! Regardless of which route you take, feeling like you’ve provided them with the quality service they deserve will make all the difference.


Network and connect with local investors

If you want to find off-market properties that fit your investor criteria, then it’s a smart move to get connected with local investors in the area. Wholesalers can bring available properties to your attention through their off-market email lists and give you first glance at high-potential real estate investments. Moreover, Fix and Flippers have homes right as they are renovated which could be of great interest to rental investors. Finally, if you know Cash Flow investors, this is your golden ticket! They may share available offerings as they pivot into different investments, so you can unlock fantastic deals for newer investors never seen before on the market. Connecting with these professionals is an invaluable step in uncovering profitable properties for great return on investment!


How to meet your first investor client


You have been learning everything there is to working with investors, now you need to meet one that is ready to work with you! What better way than holding a webinar for first time investors.  It’s a great way to provide valuable content related to investments while also capturing those all-important leads. You’ll be sure to attract both traditional clients and investors; by having automated and well-structured follow up plans, you’ll always stay engaged with all your attendees. Promotion is easy with platforms like social media and facebook ads making it simple to reach out to your existing database as well as new people. Get researching and launch that webinar!


These are just a few tips to get you started on your journey to working with investors. Of course, there are many more details involved in each step, but this should give you an idea of what it takes to get started. And remember, if you need any help along the way, OSIRS is here to help.


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