It’s Time to Double Down on Email Marketing
As a real estate agent or team leader, you know that email marketing is important. If you don’t have a consistent output of email content (or you’re a seasoned email marketer) 2023 is the year to double down, especially on Newsletters and Cold emails. Here are some tips to help you make the most of your email list.
The power of email marketing – why it’s worth your time to invest in
Email marketing might seem like something from the olden days, but don’t rule it out so quickly! As agents and corporations are forced to downsize and cut corners, email remains a powerful tool for extending your reach and building relationships with potential customers. It’s arguably one of the most effective ways around to get in front of your target market – email is still very much alive! Plus, emailing allows you to easily track metrics that will provide useful insight into how well different campaigns are performing. As more agents leave the business than ever before, there will be a lot of orphan clients looking for valuable real estate information. So make sure email marketing is part of your business plan if you want a chance to score big – it’s worth the investment!
Consistency is Key
Creating quality content your readers will love doesn’t have to be a daunting task. Consistency is the name of the game in developing a loyal group of fans and customers, so when crafting your newsletters, consistency with quality should always remain top-of-mind. Start by determining the overall focus of your newsletter—what topics and issues do you plan to cover? Then, think about the types of content that best relate to these topics, whether that’s targeted buyer content or seller content. This helps inform what kind of consistency you need to create and stick to throughout; consistency builds trust with your subscribers and encourages them to come back for more. One of the worst things you can do, is send out an extremely valuable newsletter and not follow up with another next week, or to send them to a website with no other content about you and your business. With a plan in place, you can make creating high-quality content much easier!
Segment your Database and Market to Your Clients’ Needs
Targeting Millennials is more important now than ever before, with them comprising the largest percentage of buyers and evolving faster than any other demographic. To create a successful email campaign strategy, knowing who you are targeting, segmenting your list and customizing content based on this knowledge can mean the difference between gaining subscribers or losing them in quick succession. Millennials will recognize when they are being pandered to; they have tastes that differ and they crave content that resonates with their values – writing uniquely tailored emails for Millennials will not only prevent unsubscription but also open up an array of opportunities to increase engagement and loyalty.
Cold emailing 101
Cold emailing isn’t always seen as the most glamorous sales tactic, but smart agents understand that well-crafted messages can open doors. Luckily, there are plenty of tried and true tips out there to help you turn a cold list into warm leads. By focusing on personalization, active language, and concise value statements, agents can create emails that get results – finding potential clients openings no one else knows about. Don’t just make it another generic plea for attention; make your message uniquely valuable to show genuine interest in the reader. That’s how you make a lasting impression and keep filling your client roster. This tip goes hand in hand with segmenting your lists. If you have a list of cold leads, be sure to segment those lists down as well as you can. The obvious ideas are buyers, sellers, past clients and anything else you can think of as a unique segment identifier.
That’s it for this blog post! I hope you found these tips helpful and that you’re inspired to start creating email marketing campaigns that work for your business. If you need any help along the way, remember that OSIRIS is always here to help. In the meantime, happy emailing!